The future of parking is an Open Market
Cities everywhere are ending the era of single-app parking. The Open Market gives drivers more choice, and provides cities and parking operators lower costs, stronger resilience, and the data to make better decisions.
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A smarter, more joined-up approach
Instead of locking your city into one parking app, the Open Market lets multiple providers operate side by side. Competition drives better products. Unified infrastructure keeps things simple. And you get a comprehensive, data-driven view of parking across your entire city.
Drivers choose their app
They pay for parking with any preferred provider. No forced downloads, no friction.
Richer city data
All transactions flow into one place, giving you richer parking data to support local policymaking.
No complex procurement
Skip lengthy tenders and legal processes. The Open Market gives you a simpler setup and lower operating costs.
Multiple providers, more resilience
Back your parking with a network of providers, not a single dependency.
Full visibility, whatever your setup
Full visibility, whatever your setup
A smart parking hub can sit at the centre of your Open Market, pulling together data from parking apps, permit providers, and enforcement systems into one clear view.
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Benefits for everyone in the system
Whether you operate parking, use it, or build for it, the Open Market works in your favor.
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Parking operators
Make cost savings from improved efficiencies
Get better insights from parking data
Fund parking through usage, not tax budgets
Cut commissions and costs by letting apps earn from user fees
Free up staff time by removing the need to manage tenders
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Drivers
Use their preferred parking app when they park
Avoid downloading multiple apps
Access extra features and services
Choose from more payment and pricing options
Save time with quicker payments and easier sign-up
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Parking apps
Build better products by competing on innovation
Operate with simpler, more stable business models
Invest in smarter ways to pay
Expand into new cities more easily
See it in action
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Case study
Milan's mobility transformation: An Open Market success story
The municipality of Milan is championing projects that combine digital and social innovation. It wants to empower Milanese residents so they can work toward the common objective of a more inclusive and digitally advanced city. One way the municipality is facilitating the digital transformation of Milan while improving equity and inclusion is through an Open Market for parking.
7 min Read
1442 words
Is Open Market right for you?
Is Open Market right for you?
If your city supports greater customer choice and innovation, and you want to increase mobile phone payments, Open Market parking is for you.
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Let's talk
Find out how Open Market parking works for your city. Fill in your details and we'll be in touch.